“I am your connection to Spain’s artisans, visionaries, and rebels.”
I’m Heather Evans. Madrileña since 2008.
Join me for my curated tours in Madrid, focused on Spanish excellence in:
* Fashion, Craft + Cultural Heritage
* Artisans, Designers + Creative Trailblazers
* Interiors, Icons + Insider Access
A True Expert
Handpicked by Louis Vuitton to contribute to their Madrid City Guide – recognized for my expertise & insider knowledge. Still currently a valued collaborator.
Guiding in Madrid since 2014 – over a decade of curating immersive experiences for travelers seeking more than just the typical tourist route.
A direct link to Spain’s creative elite – I personally know the artisans, designers, & trailblazers shaping Spanish craft & style today.
A front-row seat to Madrid’s evolution – having lived here since 2008, I’ve witnessed the city’s transformation & know its creative heartbeat.
Press & Highlights
Picasso's Madrid Tour
In conjuction with Insider’s Travel & the Westin Palace, I organized the Picasso’s Madrid tour, which happened in 2023 to commemorate the 50th anniversary of his death. This tour “Traced the Life & Art of the Revolutionary Master in the 1900s”. It studied the artist’s life & work as well as his short, yet impactful, time in Madrid.
RTVE, Spanish national Radio, interviewed me about the tour. Here is that interview.
Enrique Iglesias, a dream moment
I learned Spanish because of my love of Enrique Iglesias. I ended up moving to his hometown of Madrid years later, and long story short, ended up getting a back massage from him! Here is the video 😉
English Classes on TV, Online, & on... Airplanes!
)& in Marie Claire magazine on some "local-Madrileña-yet-Mom-abroad-advice" (ha!)
“She sat next to Heather (Evans), an American mom who’s lived in Europe for 17 years, and peppered her with questions about schooling. Heather insisted on local schools over international ones. “Now I’m leaning local too,” Kim says. “Because more and more I feel like I don’t want my son to go to a U.S. college after living all this adolescence in Europe. It would feel like a back step.”
Monocle Magazine
A quick interview with me as a guide, recommending when I use my Rolser! Random, but hey why not.
Testimonials
“The tour was hands down one of the coolest things I did in Madrid. Heather knows everyone and everything about the Spanish fashion & artisans scene – she took us to the most incredible boutiques and designers I never would’ve found on my own. It felt less like a tour and more like hanging out with a super-connected friend who just happens to know all the best spots!”
“I was on the hunt for unique pieces for my new NYC apartment, and Heather delivered beyond my expectations. She led me through the most niche corners of El Rastro, introducing me to incredible artisans and collectors with one-of-a-kind finds. It wasn’t just shopping – it was an adventure, full of hidden gems and fascinating people. I left with pieces that have a story, and a whole new appreciation for Madrid’s design scene.”
“My son set me up on a tour with Heather, and I’m so thankful he did – I worked in fashion for years and this was right up my alley. This wasn’t just a fashion tour – it was a deep dive into the minds of Spain’s most daring and creative designers. It could not have been any cooler. I was inspired & it made me see Spanish fashion in a whole new way.”
Cool. Connected. Creative.
Bio
Heather Evans is a champion of Spanish craftsmanship, fashion, and beauty – a true artisanal hype woman. Based in Madrid, she has been curating immersive tours and experiences since 2014 that celebrate Spain’s rich heritage, guiding clients through the worlds of luxury, craft, and style. With experience as a collaborator on the Louis Vuitton Guide to Madrid and deep connections in the Spanish fashion scene, she aspires to be an ambassador and private guide for brands like LOEWE Foundation, SACo, Homo Faber, Círculo Fortuny and Madrid Craft Week. Her work spans writing, interviews, and tours, shedding light on the artisans, designers, visionaries & rebels who shape Spain’s creative landscape. Passionate about slow, intentional, beautiful living, Heather brings history and talent to life, offering exclusive insights into the artistry of Spanish design.
Photo by Carlos Chavarria, from article in Monocle Magazine
Contact me for tours:
info.heather.evans@gmail.com
Please make sure to include your name, how many people, & when you are available. Generally tours are on Wednesday & Friday in the morning. There are no tours on weekends or national holidays.